Privacy Policy

This privacy policy sets out how Read Chelsea ("we", "us", "our"), operated by SumLou Limited (Company No. 16964433), uses and protects any information that you provide when you use this website (readchelsea.com).

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, it will only be used in accordance with this privacy statement.

Information We Collect

We may collect the following information:

• Usage data: Pages visited, time spent on pages, referring URLs, browser type, device type, and IP address
• Cookies and tracking: We use cookies and similar technologies to enhance your experience (see our Cookie Policy)
• Newsletter subscriptions: Email address if you voluntarily subscribe to our newsletter
• Comments: Name, email, and comment content if you submit comments on articles

How We Use Your Information

We use this information to:

• Improve the content and functionality of our website
• Understand how visitors use our site (via Google Analytics)
• Serve relevant advertising (via Google Ad Manager and programmatic ad partners)
• Send periodic emails if you have subscribed to our newsletter
• Comply with legal obligations

Advertising

We use third-party advertising companies to serve ads when you visit our website. These companies may use aggregated (non-personally identifiable) information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. For more information about this practice and to understand your choices, visit Your Online Choices.

We participate in the IAB Europe Transparency & Consent Framework and comply with its specifications and policies. Our Consent Management Platform (CMP) ID can be found in our cookie consent banner.

Cookies

We use cookies to improve your experience on our site. For full details on what cookies we use and how to manage them, please see our Cookie Policy.

Third-Party Services

We use the following third-party services that may collect data:

• Google Analytics 4 — Website analytics and audience measurement
• Google Ad Manager — Advertising delivery and optimisation
• Prebid.js — Header bidding for programmatic advertising
• WordPress — Content management (hosted separately)
• Vercel — Website hosting and delivery
• CookieYes — Cookie consent management

Your Rights (UK GDPR)

Under the UK General Data Protection Regulation, you have the right to:

• Access — Request a copy of the personal data we hold about you
• Rectification — Request correction of inaccurate data
• Erasure — Request deletion of your data ("right to be forgotten")
• Restrict processing — Request that we limit how we use your data
• Data portability — Request a machine-readable copy of your data
• Object — Object to processing of your data for certain purposes

To exercise any of these rights, please contact us at the address below.

Data Retention

We retain analytics data for 14 months. Newsletter subscriber data is retained until you unsubscribe. Comment data is retained for the lifetime of the article.

Children

This website is not intended for children under the age of 13. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this privacy policy, please contact us: